CAWG
The Climate Action Working Group (CAWG) is a not-for-profit organisation comprised of lawyers & academics, who seek climate action through lobbying & the publishing of Working Papers calling for Legal Policy change to support environmental concerns.
CAWG
Client /
Climate Action Working Group
BRIEF
Design a logo, business card & basic stationery set for a not-for-profit organisation
CHALLENGE
• A disparate membership of busy professionals slowed decision making
• Minimal funding & limited time for members to support on-going projects
• Mature members with a reluctance to take-up digital technologies
Digital
Print & Collateral
Social Media
Branding & Identity
Website Design
GOALS
• Build an identity that establishes CAWG as an authority on Legal Policy change to implement Climate Action from the paperwork up
• Establish an online presence through Social platforms & (ultimately) a website
SOLUTION
• A typographic logo reflects the Policy & Working Paper activity that CAWG focuses on
• Educate leaders about basic digital platforms & how they can assist CAWG’s cause (hasn’t been taken up, yet, but I’ll keep trying)