Focus On Labour Exploitation
Focus On Labour Exploitation (FLEX) is a research and policy group that combats labour exploitation through rights-based responses that engage, empower and support vulnerable individuals.
Focus On Labour Exploitation
Client /
Focus on Labour Exploitation
BRIEF
Initially, develop an identity that appeals to FLEX's target audience (government decision makers, general public, donors and NGO/academic peers), then, later, design & prepare print files for various FLEX initiated publications.
CHALLENGE
• A small group looking to be seen as an authority in the field producing trustworthy information
• Create a recognisable brand image that is consistent with the organisational message
• Avoid ‘obvious’ sensationalist imagery
Copywriting
Art Direction
Type Design
Branding & Identity
Print & Collateral
GOALS
• Design an identity that encompasses FLEX's emphasis on research, advocacy, & awareness raising to influence policy regarding trafficking for labour exploitation
• Build recognition, credibility & strength with the identity to encourage other NGOs, governments, & academics to engage with FLEX & make donors more confident in funding
• Establish credibility & trust through an intelligent, accessible, clear & professional visual system
SOLUTION
• A strong typographic logo utilising complimentary colours to speak to the bold, dynamic intentions
• Repeated FLEX lock-up speaks to the complex network
• Consistent, but flexible, document layout, to establish FLEX publications as recognisable, professional & trustworthy