Publications - Community, Agriculture and others
Design and produce visually compelling layouts and content for community directories, agricultural magazines and other publications as required, supporting local businesses, lifestyle farmers and communities across South Australia.
Publications - Community, Agriculture and others
Client /
HWR Media
BRIEF
Create cohesive layouts for various magazines, promoting local businesses, community events and niche lifestyle markets. Maintain consistent alignment with brand guidelines across print and digital, incorporating custom graphics, infographics, and advertisements. Deliverables include print-ready and digital assets, while collaborating with editorial, sales, and marketing teams to meet deadlines.
CHALLENGES
• Maintain consistency of publication style guidelines across both print layout design and digital formats, while allowing for creativity and fresh design approaches.
• Collaborate with sales and editorial teams to ensure the alignment of visual content with messaging
• Manage expectations for advertisers while maintaining design integrity and representation of local businesses.
• Handle pre-press production and ensure files meet the specific requirements of printers.
Magazine Layout
Print & Collateral
Digital
Art Direction
Social Media
GOALS
• Create visually engaging layouts and advertisements that encourage local residents to support and engage with their community and local businesses.
• Design content that educates and inspires lifestyle farmers by showcasing practical information, success stories, and fresh ideas, aligning with the magazine’s vision.
• Maintain a cohesive and professional look across both print and digital formats, adhering to brand guidelines while creating custom graphics and promotional materials.
• Manage the end-to-end design process and collaborate effectively to meet project deadlines and deliver high-quality outcomes across all platforms.
SOLUTION
• Develop cohesive, visually appealing layouts and create impactful advertisements to ensure that the content resonated with the local audiences and fostered a sense of community.
• Close collaboration with the editorial and sales team, to tailor visual content (photography, illustrations, infographics, and branded elements) to support articles and engage readers.
• Maintain adherence to brand guidelines across platforms, ensuring that all materials— ads, layouts, and promotional content — are cohesive and aligned with the publications’ established visual identity.