Retail POS & Promotional Activations
A major multinational beverage company client would conduct regular promotions and competitions with their customers. The promotions would need their own unique typographic & visual solution to clearly
& concisely convey the specific promotion.
Retail POS & Promotional Activations
Client /
The Coca-Cola Company
BRIEF
Various promotions - way too many to include here, this a very small sample - for a multinational beverage company. As a generalisation, the brief is to create artwork & peripheral support for below-the-line activities (product launch, promotion or on-going campaign, et cetera) to entice consumers to purchase the product. Activation could include print, digital or a combination of, depending on sophistication of promotion.
CHALLENGE
• Tie the solution to the campaign in a compelling way
• Meet (most often short) deadlines
• Limited budget and scope for production roll-out
• Follow any relevant legal requirements for promotion (ie: Lottery & Gaming)
• Engage contractors and third-parties, as required, within timeframes
Digital
Copywriting
Art Direction
Signage
Type Design
Branding & Identity
Social Media
Print & Collateral
GOALS
• Cut through consumer noise with engaging art
• Maintain overarching brand guidelines while creating a unique promotion specific solution
• Clearly convey key aspects of promotion
SOLUTION(S)
• Combine typographic and visual elements to the tell story
• Be consistent with application and use of graphic elements across all promotional material
• Deliver finalised (printed or digital) collateral on time