Summer Kiss Self-Tan
A well established Adelaide beauty products manufacturer was looking to re-brand one of their self-tanning products - Summer Kiss. They sought Identity & Logo concepts for the re-brand. Bottle renders were generated, along with merchandise & in-store promotional activation concepts to round out the presentation.
Summer Kiss Self-Tan
Client /
Artav
BRIEF
Develop and submit concepts for the re-brand of an established product, leading to the in-house update of the packaging across multiple SKUs.
CHALLENGE
• Work with existing packaging forms
• Engage target audience
• Re-ignite interest in the brand
• Submit to in-house designer for presentation to key stakeholders
Signage
Art Direction
Type Design
Branding & Identity
Print & Collateral
GOALS
• Update branding
• Demonstrate various activations beyond the packaging ; ie; advertising and merchandise look-and-feel
• Consistent application across different packaging sizes
SOLUTION
• Typeface and typographic explorations
• Graphic element hierarchy system to distinguish between products but tie together across SKUs
• Visual renders of packaging, promotional material and advertising to fill-out