Whiskey Night Event
The Exchange & Ritchies Supermarkets teamed together to offer a one-night only online guided premium whiskey tasting experience. Upon signing-up a package was sent to the subscriber containing the six whiskey bottles, a tasting mat & a web link with log-in for the live tasting event.
Whiskey Night Event
Client /
The Coca-Cola Company
BRIEF
Build identity, electronic promotional material and packaging for an online whiskey tasting session
CHALLENGE
• Package, including tasting bottles of whiskey, delivered by post upon subscription
• Unspecified target market - “People who like whiskey”
• Minimal postage size, but, big impact when unpacked
Digital
Art Direction
Copywriting
Branding & Identity
Print & Collateral
GOALS
• Develop an identity that taps into the rich history of whiskey, without being exclusivist
• Facilitate learning with note taking area
• Sell-out all 35 attendee places
SOLUTION
• Build a sense of luxury with a modern take on classic typography with deep, rich colours combined with filigree & cartouche elements & textures.
• A tasting mat that folds in half for delivery and doubles as note taking pad
• Utilising a pre-fabricated box with overlay print to reduce production costs
• EDM promotional flyer with QR code link to sign-up page